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How to Quadruple Your Chances of an Interview
By Martin Yate, CPC,
NY Times bestselling author of Knock 'em Dead: The Ultimate Job Search Guide 2012

The more ways you approach your target companies and hiring managers, the faster you will get into conversations with the people who can and will hire you. Let's say you respond to a job posting by uploading your resume; that gives you one chance of getting an interview.

You can quadruple your chances of an interview if you also:

  • Identify a potential hiring manager and e-mail your resume directly to that manager by name with a personalized cover letter. This doubles your chances of an interview.
  • Send a resume and personalized cover letter to that same manager by traditional mail, and you will triple your chances of an interview. Don't smirk at the idea of traditional mail. We all like a break from the computer screen, so delivering your sales message and resume this way can be very effective. When you do this, note in the cover letter that you sent the resume bye-mail and that this additional approach is because you are really interested in the company and "wanted to increase my chances of getting your attention." Doing this demonstrates that you are creative, and not a technological Neanderthal.
  • Make a follow-up telephone call to that manager, first thing in the morning, at lunch­ time, or at 5 P.M. (when he is most likely to be available and picking up his own phone) and you will quadruple your chances of an interview.

Remember, a successful job search is all about getting into conversations as often as possible with people in a position to hire you. The more frequently you approach and get into conversation with managers whose job titles signify that they have the authority to hire you, the faster you will land that new position, because you have skipped right over the hurdle of being pulled from the commercial resume database; you have sidestepped the corporate recruiter's evaluation process, and as a result you have the attention of the actual decision-maker and the chance to have a conversation, to make a direct and personal pitch.

Getting a resume to someone by name with a personalized pitch gives you a distinct advantage, which is never more important than when the economy is down or in recovery. At such times your competition is fierce and employers actually do recognize and appreciate the initiative and motivation you display by doing these things, especially picking up the phone and calling: All these approaches act as differentiating factors in your candidacy.

The above is an excerpt from the book Knock 'em Dead: The Ultimate Job Search Guide 2012 by Martin Yate, CPC. The above excerpt is a digitally scanned reproduction of text from print. Although this excerpt has been proofread, occasional errors may appear due to the scanning process. Please refer to the finished book for accuracy.

KNOCK 'EM DEAD: The Ultimate Job Search Guide 2012 (Adams Media, a division of F+W Media, Inc.; 2011)

Author Bio
Martin Yate, CPC,
author of Knock 'em Dead: The Ultimate Job Search Guide 2012, is one of the foremost experts in the world of job search and career management. The author of Knock 'em Dead Resumes, Knock 'em Dead Cover Letters, Knock 'em Dead: Secrets & Strategies for Success in an Uncertain World, and numerous other books, he has helped millions of people turn their careers and their lives around. For more job-hunting resources and advice, visit

For more information please visit, and follow the author on Facebook and Twitter