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5 Ways to Convince Your Colleagues to Go In Front of the Video Camera
By Manoush Zomorodi,
Author of Camera Ready: How to Present Your Best Self and Ideas On Air or Online

At a recent online video event someone asked me, "How can I convince my co-workers to contribute video? They just aren't interested. They think it's too time-consuming."

YOU know that if you want to bring your publication or brand into the digital age you and your organization need to get on screen.

But with headcount down in PR departments and output demands UP, the last thing many people want to do is figure out how to produce a video and be on camera, in addition to all the other work they have.

It doesn't have to be a big deal.
Here are 4 ways to ease your newsroom or company into making video:

  1. Start small and manageable: instead of embarking on a 30 minute investigative documentary, have each reporter make one 15 second video just saying who they are and what they cover. Then post it on Twitter. See, that wasn't so hard, right?

  2. Set up the iPhone: Thanks to the iPhone4G, you can make video pretty easily and cheaply . . . and it will be decent quality as long as you pay attention to lighting and sound. So set up an iPhone with a little tripod and buy a $15 mic for each reporter. Everyone loves presents!

  3. Get the young folks to "show up" the older ones: let's face it, generally the younger reporters are going to be more excited about making video than older ones. So let them! Give all enthusiastic workers, even junior ones, a try on camera. 

  4. Think it through first: Remind everyone that making video doesn't mean creating an on-screen version of their print content. Maybe they have a funny story about making a sale or some other nugget of information that didn't make it into the blog or newsletter that they can share conversationally with a video.

Remember -- unlike print, video is personal. People feel VERY vulnerable and judged when they go on camera. So make people look good: show them how to put the camera up at eye level so they don't look like they have an enormous chin. Make sure a well-lit area is available for filming, equipped with blotting paper or powder so they won't appear shiny. And tell them they can shoot it as many times as they want. It's only video!

© 2012 Manoush Zomorodi, author of Camera Ready: How to Present Your Best Self and Ideas On Air or Online

Manoush Zomorodi, author of Camera Ready: How to Present Your Best Self and Ideas On Air or Online, on-camera expertise comes from years of producing and reporting for BBC News, Reuters Television, and other media outlets. She moderates conferences on digital technology and hosts live video events, in addition to doing media coaching.

For more information please visit http://www.manoushz.com, and follow the author on Facebook and Twitter