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Rules for Renegades
How to Make More Money, Rock Your Career, and Revel  in Your Individuality
By Christine Comaford-Lynch
Published by McGraw Hill
September 2007; $24.95US/$30.95CAN; 978-0-07-148975-1

Want a Richer Life? Break All the Rules

Renegade entrepreneur -- and runaway success story -- Christine Comaford-Lynch has lived the kind of life most of us can only dream about. From model to monk to multimillionaire, she does what she wants -- and gets things done.

Now, in ten outrageous life lessons, she'll show you how to make your dreams come true. Your way. Your rules.

Rules for Renegades distills what Christine has learned as she succeeded (and failed) in business, built strong relationships (and some disasters), and evolved spiritually and professionally. If you want to become financially independent, she'll show you how to do it. If you want to build your confidence and self-esteem, she'll give you a crash course. If you want a meaningful life full of rich connections, she'll share her secrets.

Ultimately, she lets you in on the greatest secret of all -- how to build a fulfilling life while rocking your career. She has also filled her book with lots of cool free stuff: links to a sample business plan outline, tutorials on sales and marketing techniques, and tools to help you enhance your own power.

You'll learn the surprising truth behind her most offbeat rules . . .

Rules for Renegades is not just the story of a remarkable entrepreneur. It's an amazing approach to life that breaks the rules -- and makes life work for you.


Christine Comaford-Lynch is a five-time CEO and company founder -- and all five businesses grew to be either acquired or taken public. She has 20 years' experience in operational high-tech positions with Microsoft, Lotus, Adobe, and Apple. She has assisted 700 of the Fortune 1000 companies and 300 small businesses in accelerating innovation and has consulted with the White House on tech and small business strategies.

Visit her at

"By reputation, Christine is the woman you want to partner with . . . "

"If you want to create the career and life of your dreams; read this book, apply Christine's wisdom, and you can do it too!"
--Stewart Emery, coauthor of bestselling Success Built to Last

"Wanna shot of entrepreneurial adrenaline? Inhale this book."
--Chip Conley, founder and CEO, Joie de Vivre Hospitality, author, The Rebel Rules

"This story of one girl geek's journey through technology gives a series of lessons not just in how to succeed in business, but also in life."
--Robert X. Cringely, host of PBS special "Triumph of the Nerds," author of Accidental Empires

"Christine is THE business startup master! Christine has done it, teaches it, and continues to do it."
--T. Harv Eker, author of Secrets of the Millionaire Mind

"Through the inclusion of practical tools, Christine has provided an exemplary resource to fast-track your path to success."
--Sarah Heaslip, Private Wealth Management, Morgan Stanley

The following is an excerpt from the book Rules for Renegades
by Christine Comaford-Lynch
Published by Published by McGraw Hill; $24.95US/$30.95CAN; 978-0-07-148975-1
Copyright © 2007 Christine Comaford-Lynch

Essentials for Networking
  1. Equalize yourself with others. Remember how we all have one unit of self-worth? This means we're all equal. Just because people are powerful, rich, or famous doesn't mean they are better than you. Practice equalizing yourself with others; remembering this will enable you to more comfortably interact with others.
  2. Build your networking momentum. Talk to people . . . all the time, in line at the store, at the salon, on an airplane. Remember my story about standing in line at Starbucks and meeting someone who wanted to start a new company? I've met amazing mentors, started businesses, and made new friends simply by striking up a conversation. Not sure how to start? Offer a compliment. There's always something attractive or admirable to notice about a stranger. Be sincere about it.
  3. Rolodex clip. This is a fun practice when you want to connect with someone but aren't sure who. Flip through your contact database until  you find a name that makes you smile. Then call that person up just to see how he or she is. Your contact will be surprised and delighted.
  4. Daily appreciation. Appreciate at least one person daily. I often do this via e-mail, so I can be thorough; often, to my delight, the recipients will tell me that they are saving the message when they need a pick-me-up. You can also express appreciation over the phone or in person. Simply tell others how much you appreciate who they are, what they do, whatever about them moves you. They'll be flattered, and you'll feel great.
  5. "Sensei of the day? Each day I pick a sensei, a teacher. This is someone who has taught be a lesson or reminded me of something important in life. You sensei can be a person, a pet, a plant, it doesn't matter. The important thing is to acknowledge that there is much to learn and you are being offered valuable lessons constantly.
  6. Join a networking group. Service groups (like Rotary and Kiwanis clubs), industry associations, and job function/title groups (such as associations for marketing professionals) are great places to learn the basics of networking, to meet new friends, and to help foster other people's career dreams. Washington, Jefferson, Rockefeller, and Carnegie all were members of mastermind groups. You should be too. As mentioned in Chapter 2, a mastermind group is a team of like-minded people who come together regularly to help support another's goals. (Check out the resources on, too.) I am in two writing mastermind groups, where I've learned about self-editing, story structure, pacing, point of view, and lots more. In my business mastermind group, I've explored new business models for online services and Internet marketing, how to hold a teleseminar, and how to market a book.
  7. Find mentors, advisers, and friends to share goals with. Searching out mentors, building relationships with people in your field, figuring out how to get on the party-invite lists, and asking the publicity people in your company to share information about increasing your exposure are all good ideas. Think about how you present yourself, which is something that anyone at any level can work on. Setting up a monthly lunch with colleagues from other companies in  your field, making a plan to meet someone who can teach you things (or swap services -- one woman is helping me with a project in exchange for my providing business consulting to her) -- all this is superhelpful.
  8. Do the Drive-By Schmooze. Parties, conversations, and groups of all sorts are great opportunities, but sometimes you'll be tired, not in the mood, or have too many events in one evening. This is when  you'll need to use the Drive-By Schmooze.

    a. Timebox your networking. Decide that in 30 minutes you'll do a check-in to determine if you need to stay longer.

    b. Let your intuition guide you. Okay, some of you may think this sounds flaky. Just try it though. Stand near the door, in a corner, or out of the way. Stop your thoughts. Internally ask to be guided to the people you need to connect with. Then start walking. You'll be amazed at who you meet.

    c. Make connections. Approach a person or group of people, introduce yourself, ask each person what he or she does for a living. Be genuinely interested.

    d. Watch for the person you resonate with. You'll always resonate with someone. When you do, ask the two most important networking questions: How did you get started in your field? What's your ideal customer? We all love to talk about ourselves, and these questions will not only help you form a connection with this person but will also tell you how to help him or her.

    e. Offer help and follow through. If you can provide help, jot down ideas on the back of the person's business card, commit to a follow up, and then do it. If you've had a fruitful conversation and want to take it further, offer to meet for lunch or coffee. Again, follow through!
Copyright © 2007 Christine Comaford-Lynch