Search Books:

Join our mailing list:

Bookmark and Share

New Articles

The Mystery Murder Case of the Century
by Robert Tanenbaum


Which Brass Ring for You: Popularity or Success?
by JV Venable


Autistic Students: Are We Asking Them to Do Their Best While They Feel Their Worst?
by Janet Lintala


The Enemy Within
by Jason Riley


Prologue
by Anna Godbersen


view more>>


Recent Placements


Whitney Bowe
ABC News
The downside of squeaky-clean skin: Why you’ve probably been washing your face wrong

Sonya Renee Taylor
Mashable
Body positivity isn't enough. This book will teach you 'radical' self-love.

Ken Blanchard
Inc
9 Inspiring Quotes from One of the Most Anticipated Leadership Books Ever Published

Whitney Bowe
Readers Digest
The One Summer Diet That Can Stop Skin Cancer

Whitney Bowe
Mind Body Green
The Best Supplements For Glowing Skin — A Dermatologist Explains


view more>>

Bookmark and Share

View the author's page

Excerpt
The following is an excerpt from the book Steal These Ideas!
by Steve Cone
Published by Bloomberg; September 2005;$18.95US/$26.50CAN; 1-57660-191-9
Copyright © 2005 Steve Cone

Why Advertise?

Most people believe that advertising dollars should be spent solely to launch a new product or service, build brand awareness, and generate leads. There is nothing wrong with these objectives, but by themselves they present an incomplete picture.

There are six essential reasons to advertise, some of which are not obvious.

Copyright © 2005 Steve Cone