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How to Tell if Your Beauty Products are Actually Natural
By Adria Vasil,
Author of Ecoholic: Your Guide to the Most Environmentally Friendly Information, Products & Services

Walk into a drugstore these days and you'd think every shampoo and body wash on shelves was plucked directly from the lushest patch of nature the world's ever seen. Sure they've got a little ylang ylang or aloe extract somewhere in there, but otherwise, their ingredients read like an advanced chemistry student's shopping list.

Truth is, the beauty industry is a bit of a wild west with no sheriff in sight. Anyone can call a product natural even if a tube of lipstick is 100% synthetic. That means lotions and potions packaged with pretty green leaves on the front and the word "nature" or "herbal" in their name can and, unfortunately, often do contribute to your daily chemical bath. The average woman slathers over 125 chemicals onto her scalp, body, face and lips each day (next time you're getting ready in the morning scan ingredient lists and do your own count!). Wouldn't be such a big deal if they were all cleared by health officials, but only 11% of the 10,500 chemical ingredients that go into making personal care products are actually tested for safety.

Here are some quick tips for picking out the greenest goods for your body.

Bottom line, don't sink your dollar into just any products labeled "natural" or "organic" (even many health store brands aren't as pure as you'd think!). Ecoholic: Your Guide To The Most Environmentally Friendly Information, Products, and Services takes the guesswork out of shopping by filling you in on all the purest and best performing eco beauty products on the market -- brand by brand. 

©2009 Adria Vasil, author of Ecoholic: Your Guide to the Most Environmentally Friendly Information, Products & Services

Author Bio

Adria Vasil, author of Ecoholic: Your Guide to the Most Environmentally Friendly Information, Products & Services, is a best-selling author and journalist for Canada's NOW, where she has been writing the "Ecoholic" column for five years. She lives in Toronto.

For more information please visit www.amazon.com