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Top Five Rules for Digital Marketing Success in an Anytime, Everywhere World
By Rick Mathieson,
Author of The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World

Adapted from THE ON-DEMAND BRAND: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World by Rick Mathieson (AMACOM; April 2010; $24.95 Hardcover; 978-0-8144-1572-6).

© 2010 Rick Mathieson

Author Bio
Rick Mathieson, author of The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World, is an award-winning writer and leading voice on marketing in the digital age. His insights have been featured in ADWEEK, Advertising Age, Wired, Broadcasting & Cable, and on MSNBC, CBS Radio and NPR, while his next-generation business models have earned recognition from USA Today and Dow Jones Interactive. His first book, Branding Unbound (AMACOM 2005) was widely praised in the business press. A regularly featured speaker at industry events, Mathieson also serves as vice president and creative director for Creative: Advertising & Interactive Media, one of Silicon Valley's most prominent advertising agencies. He lives in San Francisco, California.

For more information, please visit www.rickmathieson.com and www.ondemandbrand.com, read the author's blog, become a fan on Facebook, and follow him on Twitter!