Your skill level -- not what you're selling --
is what makes or breaks you in competitive sales . . .
There's a hard fact that we all have to face: Buyers have evolved.
They've become shopaholics. They almost never consider a single vendor
when making a buying decision. Instead, they call you -- and your
competitors -- and choose from multiple options. They know that pitting
you against your competition always works to their benefit.
In today's sales environment, only the strongest and smartest live to
sell another day. Master sales strategist Landy Chase calls these top
performers dominant predators -- salespeople who consistently
win business, at higher prices, by crushing the competition at every
turn. He knows exactly how they do it because he's the one who teaches
them how to do it. Now, it's your turn.
In Competitive Selling, Chase reveals the master strategy of
the dominant predator, offering a proven, step-by-step process
for entering the fray as a prepared and confident warrior. You'll learn
how to:
- Identify your competition before meeting with the buyer
- Open competitive selling opportunities
- Out-flank your competitors using the Client Needs Analysis
- Eliminate competitors without badmouthing them
- Stand out to the decision makers
- Win sales even as the higher-priced option
It's a jungle out there. The goal in today's winner-take-all world of
selling is to make every selling opportunity an unfair fight -- in your
favor. You have to adapt to your surroundings and take control of
your environment. Be assured, your competitors are out there trying to
do the same thing. Competitive Selling provides the techniques
and skills for seizing the advantage before they even see you coming.
Kristen Schaal
