Search Books:

Join our mailing list:

Bookmark and Share

New Articles

The Mystery Murder Case of the Century
by Robert Tanenbaum


Which Brass Ring for You: Popularity or Success?
by JV Venable


Autistic Students: Are We Asking Them to Do Their Best While They Feel Their Worst?
by Janet Lintala


The Enemy Within
by Jason Riley


Prologue
by Anna Godbersen


view more>>


Recent Placements


Travis Smith
Live Happy
What Superheroes Teach Us About Responsibility

Randy Komisar
800ceoread
Straight Talk for Startups: 100 Insider Rules for Beating the Odds

Randy Komisar
Facebook
Bold Biz Talks, The KIND Foundation & Tax Tips for Startups

Mark Miller
Change This
Finding Your Lodestar: Long-Term Thinking for a Short-Term World

Sharon Prentice
Star-Telegram
Dealing With Death – You Are Not Alone!


view more>>



Bookmark and Share

Solving Problems with Design Thinking: Ten Stories of What Works
by Jeanne Liedtka, Randy Salzman, and Daisy Azer

Published by Columbia University Press

 Read Reviews


Amazon.comBarnes & NobleIndieBound

Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations including the City of Dublin and Denmark's The Good Kitchen.

Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to problems concerning strategy implementation, sales force support, internal process redesign, feeding the elderly, engaging citizens, and the trade show experience. Here they elaborate on the challenges they faced and the processes and tools they used, offering their personal perspectives and providing a clear path to implementation based on the principles and practices of design thinking.



pub date: 2013-09-03 | Hardcover | 9780231163569