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Robert's Rules of Innovation: A 10-Step Program for Corporate Survival
by Robert F. Brands with Martin J. Kleinman

Published by Wiley

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Innovation, the key to your company's survival, must be encoded in your corporate DNA. It is an imperative -- because you can bet your competitors are going at Innovation full-throttle.

Robert's Rules of Innovation: A 10-Step Program for Corporate Survival chronicles decades' worth of collective, invaluable experience contributed by Innovation guru Robert Brands and his international network of Innovate-For-Success experts. Much like Robert's Rules of Order, which created order from chaos in meetings around the world, Robert's Rules of Innovation sets a new standard for "doing" Innovation, equipping you with the principles needed to:
  • Inspire, lead, and drive the process
  • Manage risk, without letting fear of failure kill innovation
  • Create a formalized New Product Development (NPD) process -- an absolute must
  • Convince others to work outside their comfort zone
  • Build value for your Innovation
  • Instill accountability -- one of the most important of Robert's Rules of Innovation
  • Properly hire, train, and coach -- to create, reinforce, and enhance your company's culture and mindset
  • Stay open to new ideas
  • Observe, measure, and track NPD results -- essential to optimal ROI
  • Grow profitably, which benefits shareholders, stakeholders, employees, customers, and consumers
Let's face it, whether you manage a multinational company or an entrepreneurial start-up, or if you are a manufacturer, distributor, service provider, supplier, retailer, or a not-for-profit, the pressures today -- in terms of time, budget, everything -- are unprecedented in our lifetimes. Robert's Rules of Innovation introduces you to easy-to-implement, immediately useful world-class guidance for starting, nurturing, and profiting from a culture of sustained innovation in the work environment.

Get passionate about creativity. Prepare to unleash your team's abilities. Create the next home-run new product. Do it all with the high-performance ideas found in Robert's Rules of Innovation.


pub date: 2010-03-15 | hardcover | 9780470596999