Search Books:

Join our mailing list:

Bookmark and Share

New Articles

The Mystery Murder Case of the Century
by Robert Tanenbaum


Which Brass Ring for You: Popularity or Success?
by JV Venable


Autistic Students: Are We Asking Them to Do Their Best While They Feel Their Worst?
by Janet Lintala


The Enemy Within
by Jason Riley


Prologue
by Anna Godbersen


view more>>


Recent Placements


Renee Linnell
PsychCentral
My Journey to Wholeness: How I Learned to Embrace My Flaws to Create a Joyful Life

Arlene Englander
KevinMD
Evening eating: Are you a “light” eater?

Randy Komisar
Forbes
Straight Talk For Startups: Bite-Sized Wisdom From VCs Who Have Been There

Randy Komisar
Change This
Prepare for Your Lucky Break

Randy Komisar
Forbes
Rules For Startups From VC Heavyweight Randy Komisar


view more>>



Bookmark and Share

Words That Work: It's Not What You Say, It's What People Hear
by Dr. Frank Luntz

Published by Hyperion

Read Excerpt  Read Reviews

Listen to podcast interview:


Amazon.comBarnes & NobleIndieBound

Why are some people so much better than others at talking their way into a job or out of trouble? What makes some advertising jingles cut through the clutter of our crowded memories? What's behind winning campaign slogans and career-ending political blunders? Why do some speeches resonate and endure while others are forgotten moments after they are given?

The answers lie in the way words are used to influence and motivate, the way they connect thought and emotion. And no person knows more about the intersection of words and deeds than language architect and public-opinion guru Dr. Frank Luntz.

In Words That Work, Dr. Luntz not only raises the curtain on the craft of effective language, but also offers priceless insight on how to find and use the right words to get what you want out of life. Whether your goal is to boost company sales, win political office, inspire your employees, or get that raise you deserve, Dr. Luntz has something instructive to say about how language can help. Learn about the phenomenon of transforming mere words into an effective arsenal for the war of perception we all wage each and every day.

Take it from the man who helped craft "The Contract with America," who turned the mild-mannered term "estate tax" into more politically charged "death tax," who reframed "drilling for oil" into "exploring for energy" -- words can and do mean the difference between success and failure. We all submit to the power of language, whether we know it or not. And the right words can give you the edge in any venture.



pub date: 2007-01-02 | hardcover | 9781401302597