Search Books:

Join our mailing list:

Bookmark and Share

New Articles

The Mystery Murder Case of the Century
by Robert Tanenbaum


Which Brass Ring for You: Popularity or Success?
by JV Venable


Autistic Students: Are We Asking Them to Do Their Best While They Feel Their Worst?
by Janet Lintala


The Enemy Within
by Jason Riley


Prologue
by Anna Godbersen


view more>>


Recent Placements


Jeremy Dale
ValueWalk
Humility: The X-factor

Sandra Ingerman
Spirituality & Health
How to Design a Successful Ceremony

Arlene Englander
RadioMD
Let Go of Emotional Overeating

August Turak
Inspire Nation
August Turak joins Michael Sandler's Inspire Nation podcast

Sharon Prentice
The Edge
Becoming Starlight


view more>>



Bookmark and Share

Marketing That Matters: 10 Practices to Profit Your Business and Change the World (Social Venture Network)
by Chip Conley and Eric Friedenwald-Fishman

Published by Berrett-Koehler

Read Excerpt

Listen to podcast interview:


Amazon.comBarnes & NobleIndieBound

Many business leaders view marketing as the crass, ugly side of business. This new book proves that "marketing" isn't a dirty word -- it's the key to advancing both business ideals and the bottom line. Written by two down-to-earth, experienced entrepreneurs, Marketing That Matters is an in-the-trenches guide to building a marketing plan that embodies personal values instead of exploiting them. This compact volume provides overworked entrepreneurs, who want to match their mission with their values but who lack the time or training to develop a strategy, with the steps needed to incorporate effective marketing into their business plan. Full of inspiring stories from successful companies, Marketing That Matters offers ten key principles that help guide any business, including goal setting, communication basics, and the importance of establishing an emotional connection. Throughout, the focus remains on combining value with values.



pub date: 2006-10-01 | paperback | 9781576753835