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The Dieter's Paradox: Why Dieting Makes Us Fat
by Alexander Chernev

Published by Cerebellum Press

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Why despite the increased popularity of weight-loss programs and the greater availability of healthy options, are Americans getting heavier? Does dieting make us fat?

In The Dieter's Paradox, Northwestern University psychologist Alexander Chernev describes decision fallacies that make us gain rather than lose weight. Bringing to life the latest research in psychology, decision sciences, and behavioral economics, Chernev cleverly reveals the irrational ways we think about eating and dieting and identifies seven decision traps we frequently fall into in our zeal to be fit.

pub date: 2011-08-01 | Paperback | 9781936572106