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The Simplicity Cycle: A Field Guide to Making Things Better Without Making Them Worse The Simplicity Cycle: A Field Guide to Making Things Better Without Making Them Worse

by Dan Ward

Book Reviews

"If I could ask my clients to read one book before we work together, it would be The Simplicity Cycle by Dan Ward . . . it's simply brilliant."
-- Peter Morville, President of Semantic Studios

"In The Simplicity Cycle Dan Ward presents a straightforward graphical way of looking at design that is both easily grasped and profoundly enlightening."
-- Henry Petroski, author of To Forgive Design and The House with Sixteen Handmade Doors

"The Simplicity Cycle's combination of powerful tools and memorable case studies makes it an essential addition to any innovator's book shelf.
-- Scott Anthony, author of The Little Black Book of Innovation