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Design Thinking for the Greater Good Design Thinking for the Greater Good

by Jeanne Liedtka, Randy Salzman, and Daisy Azer

Book Reviews

"This is a timely work in that it parallels interest in applying effective business principles and practices to the nonprofit and government sector. It also aligns business with the idea of doing well and doing good."
—(Toni Ungaretti, Johns Hopkins School of Education)

"There is no doubt in my mind that Jeanne Liedtka is a leader in the fields of design thinking, human-centered design, and innovation in general."
—(Reinhold Steinbeck, Center for Design Research, Stanford University)

"The process of design thinking can be applied to the normally conservative and entrenched public, social, and educational sectors to start to solve big messy problems."
—(David E. Smith, Center for Design Innovation)