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The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation

by A.G. Lafley and Ram Charan

Book Reviews

"A. G. Lafley has made Procter & Gamble great again."
--The Economist

"Of all the firms on the 2007 ranking of the 'World's Most Innovative Companies,' few are more closely associated with today's innovation zeitgeist than . . .  Procter & Gamble . . . now famous for its open approach to innovation."
--BusinessWeek

"Lafley brought a whole lot of creativity and rigor to P&G's innovation process."
--Fortune magazine

"A. G. Lafley has reenergized a venerable giant . . . with a style and energy that will be the subject of business school cases for years to come."
--Chief Executive magazine

"The proof of Lafley's approach is plain enough . . . P&G has not only doubled the number of new products . . . but also more than doubled its portfolio of billion-dollar brands and its stock price."
--U.S. News & World Report

"Ram Charan is the most influential consultant alive."
--Fortune magazine

"Ram has this rare ability to distill meaningful from meaningless."
--Jack Welch

"Among the world's most sought after CEO advisers."
--BusinessWeek

"Ram Charan is my 'secret weapon' . . . constantly providing depth to issues, not just answers."
--Ivan Seidenberg, chairman and CEO of Verizon Communications

"Ram Charan knows more about corporate America than anyone."
--Dick Harrington, CEO of The Thomson Corporation