Search Books:

Join our mailing list:

Bookmark and Share

New Articles

The Mystery Murder Case of the Century
by Robert Tanenbaum


Which Brass Ring for You: Popularity or Success?
by JV Venable


Autistic Students: Are We Asking Them to Do Their Best While They Feel Their Worst?
by Janet Lintala


The Enemy Within
by Jason Riley


Prologue
by Anna Godbersen


view more>>


Recent Placements


Renee Linnell
Vice
Why It Took Me Five Years to Realize I Was in a Cult

Randy Komisar
Wharton Business Radio
Randy Kosimar: Straight Talk for Startups Podcast

Brian Portnoy
Farnoosh
So Money

Brian Portnoy
Brand Driven Digital
Building a Long-Term Legacy for Your Brand with Lucas Conley

Brian Portnoy
Inspire Nation
How to Understand Wealth and Money and Create a Life of Meaning


view more>>

Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors

by Jaynie L. Smith with William G. Flanagan

Book Reviews

"So many companies think that differentiation is the key to success. It isn't. The key is knowing how to articulate what's different or better about your product. Creating Competitive Advantage is a must-have for any CEO's library."
--David Neeleman, CEO, JetBlue Airways

"Jaynie Smith presents you with the most valuable marketing edge you can ever have -- and it won't cost you one cent . . . Just be sure that you unleash it before your competitors do . . . The sooner you read [Creating Competitive Advantage], the sooner you'll profit from it." 
--Jay Conrad Levinson, author of Guerrilla Marketing

"Any book that tells you how to be different from your competitors is worth reading. It's what good strategy is all about. Creating Competitive Advantage is just such a book."
--Jack Trout, author of Trout on Strategy

"With engaging writing, telling insights, and inescapable logic, Jaynie Smith shows us how Creating Competitive Advantage is key to a successful business."
--Robert B. Cialdini, author of Influence: Science & Practice

"Creating Competitive Advantage is a weapon every business person needs in their arsenal to survive in today's tough world."
--Jack Stack, President & CEO, SRC Holdings Corp., author of The Great Game of Business

"Jaynie Smith's experience as an advisor to scores of CEOs has been distilled in this comprehensive look at sound competitive strategies. It's back to the basics, an exercise every business needs to revisit!"
--Clark Johnson, former CEO, Pier I Imports

"Compelling! The clarity with which Jaynie Smith presents her message is particularly valuable because the concept is, among business leaders, frequently discussed but often understood only superficially. Finding and using your advantage is the key to not only survival but, more importantly, attractively profitable survival. Should be required reading for business leaders."
--Chuck Lillis, former CEO, MediaOne Group