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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

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Book Reviews

"This book is just plain astonishing! Filled with profound insights and ideas that have enormous consequences for today's organizations. If you want to understand customers, constituencies, and crowds, this book is required reading."
--Warren Bennis, Distinguished Professor of business, University of Southern California and author of On Becoming a Leader