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The AMA Handbook of Public Relations The AMA Handbook of Public Relations

by Robert L. Dilenschneider

Book Reviews

"Author and communications expert Dilenschneider . . . offers a well-researched and thorough guide to the constantly evolving, ever expanding public relations industry, laying the groundwork for PR professionals to take advantage of 21st century communications innovations . . . Readers just entering the work force and experts struggling with the digital age transition will put this manual to great use."
-- Publishers Weekly

"Bob Dilenschneider has achieved something rare -- written a highly readable, eye-opening account about how public relations is changing. This book not only focuses on the art and science of persuasion, it explores how to integrate technologies old and new, and how to use them most effectively. Dilenschneider's insights have helped companies and individuals rise to prominence, navigate crises, and even stop cyberattacks. This book should be on the desks of all public relations professionals -- and by their beds."
-- Joel Kurtzman, Senior Fellow, Milken Institute

"This book is an absolute essential . . . It is written with great clarity and conciseness and is full of suggestions on how we can all improve our communication skills."
-- Dr. Henry Kaufman, President, Henry Kaufman & Company, Inc.

"The AMA Handbook of Public Relations is a clear, comprehensive, structured, and concise tool on how to manage each and every facet of public relations in an increasingly complex world that not only expects, but demands instant response."
-- Jan-Patrick Schmitz, President and CEO, Montblanc North America, LLC