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Data Smart: Using Data Science to Transform Information into Insight Data Smart: Using Data Science to Transform Information into Insight

by John W. Foreman

Book Reviews

"Data Smart makes modern statistic methods and algorithms understandable and easy to implement. Slogging through textbooks and academic papers is no longer required!"
-- Patrick Crosby, Founder of StatHat & first CTO at OkCupid

"When Mr. Foreman interviewed for a job at my company, he arrived dressed in a 'Kentucky Colonel' kind of suit and spoke about nonsensical things like barbecue, lasers, and orange juice pulp. Then, he explained how to de-mystify and solve just about any complex 'big data' problem in our company with simple spreadsheets. No server clusters, mainframes, or Hadoop-a-ma-jigs. Just Excel. I hired him on the spot. After reading this book, you too will learn how to use math and basic spreadsheet formulas to improve your business or, at the very least, how to trick senior executives into hiring you as their data scientist."
-- Ben Chestnut, Founder & CEO of MailChimp

"You need a John Foreman on your analytics team. But if you can't have John, then reading this book is the next best thing."
-- Patrick Lennon, Director of Analytics, The Coca-Cola Company