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Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work

by Timothy Keiningham

Book Reviews

"This is a supremely practical book with a profoundly moral message: that the quality of our lives, the productivity of our organizations and the depth of our relationships are inextricably related. This book should not be used only as a guide for leaders, but as a guide for life."
--Joseph Grenny, New York Times bestselling co-author of Influencer: The Power to Change Anything

"My Loyalty Matters is a wonderful, timely book. Reading it can improve your relationships, your work and actually make you happier."
--Tal-Ben Shahar, New York Times bestselling author of Happier

"In good times loyalty is important; in challenging times it's essential Why Loyalty Matters is the best book on loyalty ever written."
--Michael Watkins, bestselling author of The First 90 Days and co-founder of Genesis Advisers

"Anyone who seeks to cultivate loyal customers, employees and loved ones should not only read this book, but mark it up as a reference guide."
--Adrian Gostick and Chester Elton, New York Times bestselling authors of The Carrot Principle

"Why Loyalty Matters is a brilliant and thought-provoking book that not only identifies issues, but also provides real-life answers."
--Britt Berrett, President and CEO, Medical City and Medical City Children's Hospital, Dallas, Texas

"Loyalty is a key ingredient in creating a high-performance culture. Why Loyalty Matters is the first playbook of its kind."
--David Kasiarz, Senior Vice President, Global Compensation and Benefits, American Express

"Keiningham and Aksoy have written the definitive book on the what, how and why of loyalty."
--Sonja Lyubomirsky, bestselling author of The How of Happiness