Henry Mintzberg
Business - Marketing & Sales
by Mark Miller and Lucas Conley
Most of us are familiar with the traditional way of looking at legacy―something preserved in the past. Traditional legacy is all around us, evidenced by the steady churn of autobiographies, bequests, commemorations, and dedications we are forever leaving in our collective cultural wake. This is not the legacy you will find in this book.
by James M. Kouzes and Barry Z. Posner
In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly-universal agreement on the need for creating value in every step of the buyer's journey, sellers continue to struggle with how to create that value and connect meaningfully with buyers. New research bridges the gap and reveals the behavioral blueprint for sellers that makes buyers more likely to meet with them — and more likely to buy from them.
by Ken Blanchard
From international bestselling author Ken Blanchard. . . Your competitive edge in today's business environment is all about the power of loyalty. So if you want to succeed, it's time to think outside the box of traditional customer service.
by Fauzia Burke
Fauzia Burke takes authors step by step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities.
by Chelsea Berler
Chelsea Berler is living proof that dreams can come true… that a person can go from food stamps, struggles, and tragedies to become a successful CEO and author. Driven and resourceful, she is a flourishing entrepreneur at 30, with business savvy that’s been honed to perfection, and an experienced marketing pro and successful author.
by Brian Tracy and Michael Tracy
From a world-renowned selling guru, Unlimited Sales Success is the selling professional’s bible of the most crucial, hard-won, powerful sales lessons ever learned. Now Brian Tracy is teamed with his sales executive son Michael to lay bare the fundamentals of selling in today’s complex, relationship-driven sales arena, identifying the best practices of top performers
by Brian Sheehan
Loveworks provides real world business examples and outlines the roadmaps followed by several famous brands to achieve Lovemark status. Loveworks shows in detail how many of the world's top marketing companies have won in the marketplace through the application of Lovemarks theory.
by Brian Solis
What's the Future of Business? teaches you how to start creating and nurturing incredible and shareable experiences for your customers from the moment your brand touches them. Learn how to craft experiences that mean something. The future of your business depends on it.
by Manoush Zomorodi
Deliver a powerful message on video with Camera Ready, the new multimedia eBook by journalist and former BBC reporter Manoush Zomorodi. Learn how to present your best self and ideas, conduct effective on-air interviews, know what to wear, and calm your fears by watching 20 videos with proven tips and techniques.
by Ric Dragon
Manage all your social media marketing efforts with repeatable, improvable processes. In Social Marketology, cofounder Ric Dragon of the renowned search engine marketing firm DragonSearch, takes social media marketing to the next step—showing how to choose the best tools for your needs and develop a strategy tailored to your goals.
by Micah Solomon
In an age of social media, smartphones, self-service, and six-second attention spans, High-Tech, High-Touch Customer Service throws your business a lifeline. Today's customers are a hard bunch to crack. This book reveals inside secrets of wildly successful customer service initiatives and shows how companies of every stripe can turn casual customers into fervent supporters who will spread the word far and wide--online and off.
by David L. Rogers
In The Network Is Your Customer, digital strategy expert David Rogers shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization.
