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The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience Excerpt from The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

by Carmine Gallo

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Prologue

A person can have the greatest idea in the world --
completely different and novel -- but if that person can't
convince enough other people, it doesn't matter.
-- Gregory Berns

Steve Jobs is the most captivating communicator on the world stage. No one else comes close. A Jobs presentation unleashes a rush of dopamine into the brains of his audience. Some people go to great lengths to get this hit, even spending the night in freezing temperatures to ensure the best seat at one of his speeches. When they don't get that buzz, they go through withdrawals. How else do you explain the fact that some fans threatened to protest Jobs's absence from a conference he had keynoted for years? That's what happened when Apple announced that Jobs would not deliver his traditional keynote presentation at Macworld Expo in 2009. (Apple also announced that it would be the last year in which the company would participate in the annual trade show produced by Boston-based IDG World Expo.)

The above is an excerpt from the book The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Carmine Gallo. The above excerpt is a digitally scanned reproduction of text from print. Although this excerpt has been proofread, occasional errors may appear due to the scanning process. Please refer to the finished book for accuracy.

Copyright © 2009 Carmine Gallo, author of The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience