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Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First Excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First

by Michael Tasner

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Using Apps in Web 3.0 Marketing

Let's look at how to use apps in your Web 3.0 marketing. In these instances of apps, we are looking for software tools, add-ins and fun programs that help us accomplish a few things:

Twitter Apps

One of the biggest problems marketers have with Twitter is the challenge of keeping up the large amounts of tweets and direct messages. This causes a delay in response time along with the chance of missing some critical information. As a result, Twitter has allowed developers to start building apps to aid in this dilemma -- helping Twitter members organize and prioritize the hundreds or thousands of incoming tweets they receive every day.

Visit to view over 275 apps you can put to use!

My favorite Twitter apps include:

The first three allow you to manage your tweets, making it much faster to get back to people. Tweet Later allows you to set up an auto-response that goes out to anyone who follows you, among dozens of other uses.

Mobile Apps

There are thousands of apps for use across the most popular devices, including the iPhone and BlackBerry, among others. Many apps allow you to interact quicker with your Web 3.0 marketing sites. For example, there is an iPhone app that connects to your Twitter account, allowing you to tweet quicker! You can also shoot a short video or audio with your iPhone and have it tweeted instantly. Take this to another level with Ustream's new live broadcast app. You can view, record and broadcast live.

Facebook Apps

I don't consider Facebook a Web 3.0 company for one key reason: because the site is open to the masses. Remember: one of the key trends in the shift from Web 2.0 to Web 3.0 is the openness of the Web. Consumers are flocking to more exclusive and private social networks rather than simply doing all their networking on Facebook. The site is a powerhouse and generates a lot of revenue for our clients, but the whole point is to talk about the next and coming trends and the trends that have already been in play that you don't yet know about. Keep using Facebook, but know there is going to be a Facebook revolt in the very near future!

Although Facebook is not a Web 3.0 company, there are a variety of apps that help you use it as a Web 3.0 marketing tool.

Here are my seven favorite apps for use on Facebook:

Virtual Reality World Apps

Virtual reality world apps vary across the different virtual worlds. The main thing you need to keep in mind, however, is virtual reality world technology is already very advanced, so most of the apps are already prebuilt into the technology for use. So the ability to add different apps instantly to your virtual worlds is typically nonexistent.

Instead, here are two tactics we use:

Live streaming video apps

With the growing popularity of live video, apps are becoming increasingly available to support that activity. We've used a variety of apps to enhance our users' experiences, but after surveying our users, they actually found most of the apps we used to be distracting to their viewing experience. After testing hundreds, we have settled on two totally different apps that we use on a regular basis.

The above is an adapted excerpt from the book Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First by Michael Tasner. The above excerpt is a digitally scanned reproduction of text from print. Although this excerpt has been proofread, occasional errors may appear due to the scanning process. Please refer to the finished book for accuracy.

Copyright © 2010 Michael Tasner, author of Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First