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Steal These Ideas!: Marketing Secrets That Will Make You a Star Excerpt from Steal These Ideas!: Marketing Secrets That Will Make You a Star

by Steve Cone

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Why Advertise?

Most people believe that advertising dollars should be spent solely to launch a new product or service, build brand awareness, and generate leads. There is nothing wrong with these objectives, but by themselves they present an incomplete picture.

There are six essential reasons to advertise, some of which are not obvious.

Copyright 2005 Steve Cone

For more information, please visit www.stealtheseideas.biz.